{"product_id":"the-paw-grocer-bright-cat-50g","title":"The Paw Grocer - Bright Cat 50g","description":"\u003cp\u003e\u003cstrong\u003eEVERYDAY ORAL SUPPORT, MADE SIMPLE.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMade with Australian chicken as a single protein source\u003c\/li\u003e\n\u003cli\u003ePowered by Ascophyllum nodosum seaweed - a natural ingredient clinically shown to reduce plaque, fight tartar, and freshen breath from the inside out.\u003c\/li\u003e\n\u003cli\u003eGently freeze formed and freeze dried to retain natural nutrients and flavour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy this formula works\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eAscophyllum nodosum is a natural marine seaweed traditionally used to help support oral hygiene through daily feeding\u003c\/li\u003e\n\u003cli\u003eChicken provides a highly palatable, easy-to-digest protein cats enjoy\u003c\/li\u003e\n\u003cli\u003eFreeze formed and gently freeze dried to help preserve nutrients while creating a light, crunchy texture cats love\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is Freeze Formed?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnlike extruded treats, which are often cooked under high heat and pressure, Freeze Formed treats begin with whole animal proteins that are minced, formed, and gently freeze dried. This process helps retain natural proteins, fats, and flavours while delivering a clean, shelf-stable product. Freeze Formed treats have exceptional palatability as well as nutritional integrity. This format represents a more natural, transparent, and sustainable approach to next generation treats for cats \u0026amp; dogs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOur Recommendations\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUse as a daily treat to support your cat’s oral care routine alongside regular dental care.\u003c\/p\u003e\n\n\u003cp\u003eFeed 1 - 2 pieces per day. Always supervise feeding and ensure access to fresh water. This product is intended as a treat and should not replace a balanced diet.\u003c\/p\u003e","brand":"The Paw Grocer","offers":[{"title":"Default Title","offer_id":67596070715583,"sku":"TGG-3000727","price":18.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/5854\/9439\/files\/TGG-3000727-1.jpg?v=1791369721","url":"https:\/\/pawsandponies.com.au\/products\/the-paw-grocer-bright-cat-50g","provider":"Paws \u0026 Ponies","version":"1.0","type":"link"}