{"product_id":"the-paw-grocer-serene-cat-50g","title":"The Paw Grocer - Serene Cat 50g","description":"\u003cp\u003e\u003cstrong\u003eCALM SUPPORT WITH REAL CHICKEN. NOTHING UNNECESSARY.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIntroducing a simple, functional treat to help support calm, settled moments for your cat. Made with Australian chicken and thoughtfully formulated with L-Theanine, these treats are designed for everyday situations like travel, vet visits, or changes in routine.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMade with Australian chicken as a single protein source\u003c\/li\u003e\n\u003cli\u003eEnriched with L-Theanine to support calm behaviour and emotional balance\u003c\/li\u003e\n\u003cli\u003eGently freeze formed and freeze dried to retain natural nutrients and flavour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eOur Chicken Thighs are full of nutrients!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eL-Theanine is an amino acid known to help support relaxation\u003c\/li\u003e\n\u003cli\u003eChicken provides a highly palatable, easy-to-digest protein cats naturally enjoy\u003c\/li\u003e\n\u003cli\u003eFreeze formed and gently freeze dried to help preserve nutritional integrity while keeping a light, crunchy texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is Freeze Formed?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnlike extruded treats, which are often cooked under high heat and pressure, Freeze Formed treats begin with whole animal proteins that are minced, formed, and gently freeze dried. This process helps retain natural proteins, fats, and flavours while delivering a clean, shelf-stable product. Freeze Formed treats have exceptional palatability as well as nutritional integrity. This format represents a more natural, transparent, and sustainable approach to next generation treats for cats \u0026amp; dogs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOur Recommendations\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eServe as a daily treat or during times when your cat may need extra support to stay calm and comfortable.\u003c\/p\u003e\n\n\u003cp\u003eFeed 1 - 2 pieces per day. Always supervise feeding and ensure access to fresh water. This product is intended as a treat and should not replace a balanced diet.\u003c\/p\u003e","brand":"The Paw Grocer","offers":[{"title":"Default Title","offer_id":67596070518975,"sku":"TGG-3000726","price":18.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/5854\/9439\/files\/TGG-3000726-1.jpg?v=1791369720","url":"https:\/\/pawsandponies.com.au\/products\/the-paw-grocer-serene-cat-50g","provider":"Paws \u0026 Ponies","version":"1.0","type":"link"}