True Colours is a colour enhancing shampoo with 'easy rinse' formulation. True colours is a specially formulated with built-in optical enhancers to help improve the radiance of the dog's coatEnriched with Pro Vitamin B5 and conditioners. Infused with Animology's 'Signature' scent. This shampoo is 100% Vegan, Paraben Free, 0% SLES, 0% Sulphates, 100% Recyclable Tube.